About Us

We don’t predict future events, we help create them.

With a global reach and a vast & diverse network, we provide casting services and creative + studio operations consultancy to some of the world’s most renowned brands.

What We do

Casting Direction

Casting the right individual is critical to maintaining a brand’s integrity. Our backgrounds in model, artist and celebrity management, ensure your brand is strategically partnered with the right talent.

From street casting to navigating the ever-changing social influencer landscape, we provide our clients with fresh talent that is tailored to their unique brand requirements.

In addition to casting for a specific project, we provide our clients with seasonal casting, where we review talent across the globe, presenting a curated selection of faces best suited to represent their brand.

What We do

Creative + Studio Operations

We partner with our clients to identify and implement big picture strategies and best practices around creative and content to ensure they can meet the needs of today's "content velocity".

By analyzing existing planning and activity around creative and marketing operations – including in-house and out-of-house agencies and studios -- we help our clients put actionable changes into place that optimize the people, processes and technologies that make up the business of creative.

Who We Are

“The women whom I love and admire for their strength and grace did not get that way because shit worked out. They got that way because shit went wrong, and they handled it. They handled it in a thousand different ways on a thousand different days, but they handled it. Those women are my superheroes.”
Elizabeth Gilbert

Natalie Smith-Knudson

Natalie has over 20 years of experience and success in talent management, scouting, strategic partnerships and alliances in Entertainment, Fashion and Beauty. Prior to launching Forecast in the UK, Natalie was the Director of the Women’s Division of Ford Models in New York and Los Angeles. During her 16 year tenure at Ford she managed the careers of Emily Ratajkowski, Hailey Baldwin, Chanel Iman and Lexi Boling; negotiating endorsements for Prada, Versace, Guess Jeans, Anna Sui, Chanel, Saint Laurent and Marc Jacobs. Before forging ahead in the world of fashion and model management, Natalie worked alongside Michael Ovitz at Creative Artists Agency (CAA) with the industry's top writers, producers, and actors.

Clair Carter-Ginn

Clair is a multidisciplinary fashion and retail executive who brings a strong combination of creative vision, strategic thinking and content development experience to Forecast clients. Clair has directed creative, content and studio strategy and teams for Michael Kors, Target Stores, the Gap, Ann Taylor and more. She has worked with industry-leading talent including Annie Leibovitz, Steven Meisel, Carter Smith, Bella Hadid, Kendall Jenner, Linda Evangelista, Karen Elson and Liya Kebede, amongst others. Clair has a unique fashion and retail background, working both in-house at major brands and on the agency side.

Our Clients

Net - A - Porter
Louis Vuitton
la Prairie
The Production Factory
Famous Footwear
Scotch & Soda
Education First
Glass Magazine
Cath Kidston
Creative Blood
Secret Escapes
Egg Trading


Can we Forecast your Future?
Let’s talk about how we can create a unique proposal for you.
Please email ContactUs@forecastagency.co.uk or fill out the form below.