About Us

We don’t predict future events, we help create them.

With a global reach and a vast & diverse network, we provide casting services and creative + studio operations consultancy to some of the world’s most renowned brands.

What We do

Casting Direction

Casting the right individual is critical to maintaining a brand’s integrity. Our backgrounds in model, artist and celebrity management, ensure your brand is strategically partnered with the right talent.

From street casting to navigating the ever-changing social influencer landscape, we provide our clients with fresh talent that is tailored to their unique brand requirements.

In addition to casting for a specific project, we provide our clients with seasonal casting, where we review talent across the globe, presenting a curated selection of faces best suited to represent their brand.

What We do

Creative + Studio Operations Consulting

We partner with our clients to identify and implement big picture strategies + best practices around creative and content creation to ensure they can meet the needs of today's content velocity.

By analyzing workflows and production processes around creative and marketing operations, we help our clients put actionable changes into place that optimize their creative production and increase capacity and output, efficiency, and speed-to-market.

Who We Are

“The women whom I love and admire for their strength and grace did not get that way because shit worked out. They got that way because shit went wrong, and they handled it. They handled it in a thousand different ways on a thousand different days, but they handled it. Those women are my superheroes.”
Elizabeth Gilbert

Natalie Smith-Knudson

Natalie has over 30 years of experience and success in talent management, scouting, strategic partnerships and alliances in Entertainment, Fashion and Beauty. Prior to launching Forecast in the UK, Natalie was the Director of the Women’s Division of Ford Models in New York and Los Angeles. During her 16 year tenure at Ford she managed the careers of Emily Ratajkowski, Hailey Bieber, Chanel Iman and Lexi Boling; negotiating endorsements for Prada, Versace, Guess Jeans, Anna Sui, Chanel, Saint Laurent and Marc Jacobs. Before forging ahead in the world of fashion and model management, Natalie worked alongside Michael Ovitz at Creative Artists Agency (CAA) with the industry's top writers, producers, and actors.

Clair Carter-Ginn

Clair is a multidisciplinary fashion and retail executive who brings a strong combination of creative vision, strategic thinking and operational expertise to Forecast clients. She prides herself on being both right and left-brained, combining systems and processes with creative strategy. Clair has a unique background both in-house and agency-side, and has worked for and consulted on creative, talent + studio initiatives for brands including Michael Kors, Louis Vuitton, The Gap, Ann Taylor, Target and more. She has worked with industry-leading talent including Annie Leibovitz, Steven Meisel, Bella Hadid, Zendaya, Liya Kebede and Ashley Graham, amongst others. Additionally, Clair is a sought-after speaker on Creative + Photo Studio Operations, chairing events in the US and Europe, as well as leading a series of popular webinars on the Future of Ecommerce Content.

Our Clients

Net - A - Porter
Stella McCartney
Louis Vuitton
la Prairie
The Production Factory
Famous Footwear
Scotch & Soda
Education First
Glass Magazine
Cath Kidston
Creative Blood
Secret Escapes
Egg Trading
Grazia ME
Feel Good Voting
Vanessa Bruno
Under Armour
NR Magazine


Can we Forecast your Future?
Let’s talk about how we can create a unique proposal for you.
Please email ContactUs@forecastagency.co.uk or fill out the form below.